Make Your Case

Interested in social media? Want a guaranteed interview at one of the largest technology and consulting companies in the world? IBM and Lubin are teaming up to host the first annual Strategy and Insights Case Competition. But before you can compete, you need to be briefed. Register to attend the October 2 reception in NYC.

33% of global B2B buyers currently use social media to engage vendors with the number growing to 75% in the near future. Interested in exploring how social media affects consumer purchase decisions through an interesting competition? You’ve come to the right place.

The Lubin School of Business and IBM are teaming up for a unique case competition,where the winners will receive the ultimate prize: guaranteed interviews with IBM for internships and full-time positions.

Details on the competition will be presented by IBM at the Briefing and Networking Reception on Wednesday, October 2, from 6:00 p.m. to 7:30 p.m. in the 18th Floor Boardroom at 163 William Street. IBM senior executives will be speaking to Pace students and faculty about IBM’s involvement with higher education in the U.S., job prospects in the coming years, and skills and competencies sought in candidates vying for a position at IBM. Case competition details will be presented by Cheryl Mikovich from IBM after keynote addresses by Dean Braun and Senior IBM executives. The evening will conclude with an interactive networking reception with IBM executives, Pace faculty, and students, and hors d’oeuvres and beverages will be served. Seating is limited so RSVP online at to reserve your place.

Registration for the competition begins on September 30 and closes on October 23. Presentations will be held in November. Learn more about the competition and event here.

Social Media: Giving Power to the People

Does friendraising=fundraising? Are hashtags the new headlines? Can we really make change in 140 characters or less? Seidenberg and Dyson break down the power of social media in politics in a tech talk on March 7.

On March 7, the Seidenberg School of Computer Science and Information Systems and the Dyson College of Arts and Sciences will host Tech Talk: Power of Social Media in Politics, a panel discussion on several current and past social media-related events impacting politics, in the Multipurpose Room on the NYC Campus.

Panelists include Christopher Malone, PhD, associate professor and chair of the Political Science Department and a nationally recognized teacher of civic engagement and public values; Emilie Zaslow, PhD, assistant professor of communication studies, who is interested in consumer culture, gender identity, and media education; and Cathy Dwyer, PhD, associate professor of information technology who has conducted studies of online behavioral advertising, online privacy management, and social media. Pace alumna Becky Livingston ‘05, founder and president of Royal Apple Marketing, will moderate the discussion.

In addition to these events, the Pace Computing Society has a lineup of events to make all your techie dreams come true. data scientist Mike Dewar will stop by on March 7 to talk about the importance of data science and visualization; AgileNYC brings two speakers to Pace to discuss agile leaders and managing risk in agile; RIM’s first campus hackathon on HTML 5/WebWorks will give students the opportunity to develop their own apps on March 30 and 31; and more. Visit for more info on their event lineup for March.

Pace Creative Lab Presents Made in NY: The Intersection of Tech, Social Media, and Entrepreneurship

From how to get a job in social media to how social media has changed NYC’s food industry and more, join representatives from Reuters, CNN Money, Mashable, Food Network, Real Simple, and more at a huge Social Media Workshop on the NYC Campus. Plus, hear from a Pace alumnus and social media director at AOL about NYC’s red hot “Silicon Alley.”

Pace Creative Lab Presents Made in NY: The intersection of tech, social media, and entrepreneurship, an all-day seminar on social networking, held from 8:30 a.m. to 4:00 p.m. on October 29 in the Multipurpose Room on Pace’s NYC Campus.

The event, brought to you by the Seidenberg School of Computer Science and Information Systems, is free for Pace students, faculty, and staff, and other university students with a valid ID, and $25 for other attendees who pre-register.

Learn about how the industries of technology, media, and entrepreneurship have merged together to create a diverse and vibrant multidisciplinary community of creatives from professionals living, working, and creating in New York City.

Schedule (times and speakers are subject to change):

8:30 a.m.-9:45 a.m. – Registration and breakfast

9:45 a.m.-10:00 a.m. – Introductions

10:00 a.m. – How to get a job in NYC
This panel will discuss best practices for job hunting for the recent college graduate, intern, or professional who wants to get themselves involved in technology or social media in New York City.

Morgan Brady, NearSay
Harrison Kratz, 2Tor
Sarah Cicuto, House Party
Nicole Hering, 360i

Moderated by Briana Campbell, Head of Social Media at Zemoga, and Co-Founder of Work It Brooklyn

10:45 a.m.- The changing face of news: social media, startups, and the real-time web
Learn how reporting breaking news has changed through the use of social media and how covering startups and enterpreneurships has become an industry all on its own.

Anthony DeRosa, Social News Editor, Reuters
Laurie Segall, Staff Reporter, CNNMoney

Moderated by Katy Kelley, VP of Global Marketing for Cohn & Wolfe

11:30 a.m. – Building online community offline
Learn how some successful offline communities in NYC combine online and offline roots, and some best practices for fostering budding relationships in person.

Meghan Peters, Co-Founder, #CMMeetup, Community Manager, Mashable
Katy Zack, Co-Founder, #CMMeetup, PR and Marketing Manager at AKQA
Natalie Rodic Marsan, Co-Founder, #CMMeetup, Community Manager for Razorfish

Moderated by Constance Knapp, PhD, Interim Dean of the Seidenberg School of Computer Science and Information Systems at Pace

12:15 p.m. – Lunch break

1:00 p.m.- Real-time deliciousness: Social media and New York’s Food Industry
Look at how social media is changing the way people make, share, and eat food, and how New York’s food publishing industry has started to build advocates online.

Sarah De Heer, Online Editor,
Amy Cao, Head of Community for Foodspotting, star of Stupidly Simple Snacks, Food editor for Tumblr

Moderated by Kristin Appenbrink, Assistant Editor and Community Manager, Real Simple

1:45 p.m.- What is it like to be a developer in NYC?
Learn about developer culture in startups in NYC, and the skills necessary for success besides wicked coding skills.

Frank Denbow, Developer, Picsicle
Brian Papa, iOS Developer, Felt Tip Inc
Michael Zaic, Lead Developer, CafeMom

Moderated by Jonathan Hill, DPS, Assistant Dean, Seidenberg School of Computer Science and Information Systems

2:30 p.m.- The state of now in Social Media
Taking a look at the state of now in social media and the impact of recent annoucements by Twitter, Facebook, Foursquare, and more.

Erica O’Grady, CMO, OnBoard Tours

3:15 p.m.- The State of now in Entrepreneurship/Investing
Learn what’s getting investors/VCs excited and how New York has become a focus of the tech investor community.

Charlie O’Donnell, Principal, First Round Capital

4:00 p.m.- Networking and cocktail hour

In addition to this event, Pace alumnus and Seidenberg Tech Mentor-in-Residence Matthew Knell ’00, the social media director at AOL, will give a talk on New York’s red hot “Silicon Alley” technology and social media scene at 8:00 a.m. on October 20 in the Multipurpose Room.