Lubin Legends

Interested in learning about some of Lubin’s signature experiential learning programs like Ad Team, Pace Pitch, IDM Lab, and trips to Brazil? Join Lubin faculty and students at the first Lubin Legends Showcase on November 11 in NYC.

Want to take what you learn in the classroom and apply it to real life? That’s what Pace is all about.

On Monday, November 11, freshmen and sophomores are invited to hear all about Lubin’s experiential learning programs and initiatives including the Pace Pitch, Ad Team, IDM Lab, trips to Brazil, and more from 12:30 p.m. to 1:30 p.m. in Lecture Hall North on the NYC Campus. Faculty advisers of these programs, along with some of their star students and alumni, will give a short presentation on each program and its impact. There will also be an opportunity for networking at the end of the presentations.

If you want to gain hands-on experience creating an advertising campaign for the American Advertising Federation’s big ad competition, think you have the winning business plan pitch, or just want to learn more about international travel and other Lubin opportunities, this is the event for you.

Lunch will be served. RSVP to Jenny Ko at by Monday, November 4.

Make Your Case

Interested in social media? Want a guaranteed interview at one of the largest technology and consulting companies in the world? IBM and Lubin are teaming up to host the first annual Strategy and Insights Case Competition. But before you can compete, you need to be briefed. Register to attend the October 2 reception in NYC.

33% of global B2B buyers currently use social media to engage vendors with the number growing to 75% in the near future. Interested in exploring how social media affects consumer purchase decisions through an interesting competition? You’ve come to the right place.

The Lubin School of Business and IBM are teaming up for a unique case competition,where the winners will receive the ultimate prize: guaranteed interviews with IBM for internships and full-time positions.

Details on the competition will be presented by IBM at the Briefing and Networking Reception on Wednesday, October 2, from 6:00 p.m. to 7:30 p.m. in the 18th Floor Boardroom at 163 William Street. IBM senior executives will be speaking to Pace students and faculty about IBM’s involvement with higher education in the U.S., job prospects in the coming years, and skills and competencies sought in candidates vying for a position at IBM. Case competition details will be presented by Cheryl Mikovich from IBM after keynote addresses by Dean Braun and Senior IBM executives. The evening will conclude with an interactive networking reception with IBM executives, Pace faculty, and students, and hors d’oeuvres and beverages will be served. Seating is limited so RSVP online at to reserve your place.

Registration for the competition begins on September 30 and closes on October 23. Presentations will be held in November. Learn more about the competition and event here.

Mind Your Bizness

Pace’s eLab kicks off the semester with a series of events bringing CEOs and successful entrepreneurs to campus to help you get your ideas off the ground.

The fun starts on Tuesday, September 24, when the Entrepreneurship Lab hosts the first in their Fall Speaker Series, CEO of Eric Diamond, from 2:15 p.m. to 3:15 p.m. and 5:40 p.m. to 6:40 p.m. at the eLab. Tribeca Digital is a full-service global digital agency that blends technical expertise and creative thinking to design, develop, and deploy innovative and engaging interactive solutions.

Next up on October 1 from 5:30 p.m. to 8:30 p.m. in the Multipurpose Room is the FreshBiz Entrepreneurial Thinking Workshop, a game simulation aimed at developing entrepreneurial thinking skills. Observe yourself acting in a business environment through a game simulation and gain insights in your relationship to money, how to manage resources, how to identify opportunities, and how to create cooperation. Lead facilitators include FreshBiz creator and founder Ronen Gafni and founding partners Josh Weiss and Simcha Gluck. For more information and to register for this event, click here.

Other upcoming events include the Pace Mobile App Contest 2.0, forum on the role of universities in the NYC entrepreneurship ecosystem, a talk from founder Lynne Lambert, and much more.

The Entrepreneurship Lab, located on the 3rd floor of 163 William Street, offers Pace students a unique space and environment to collaborate and innovate. The eLab aims to foster an entrepreneurial mindset—a way of thinking and acting that focuses on developing new ways to solve problems and create value. For more on how to get involved, visit

Pepsi, Please.

What do Beyoncé, Drew Brees, Bob Dole, and Back to the Future have in common? Aside from some B’s, all have partnered with PepsiCo at some point in time. On April 2, PepsiCo gets down to the Lubin School of Business with SVP and General Manager Mario Mercurio in PLV.

On Tuesday, April 2, join the Lubin School as they welcome 30-year PepsiCo veteran Mario Mercurio to the Gottesman Room on the PLV Campus from 10:10 a.m. to 11:00 a.m. as part of the Executive in Residence program, which brings CEOs, presidents, chairs, and other top executives to visit the campus for a day and interact with students and faculty.

His lecture on “The Pepsi Cola Strategy: Performance With Purpose” will feature promotional spots from the Super Bowl, and showcase Pepsi’s partnerships with Beyoncé, One Direction, Drew Brees, and others.

Mercurio is senior vice president and general manager of the Franchise Business Unit (FBU) of Pepsi-Cola North America Beverages (PCNAB), PepsiCo’s refreshment beverage division in the United States and Canada. Based in Somers, New York, he has direct accountability for delivering brand and marketplace goals and driving mutually profitable growth with the company’s diverse network of independent bottlers.

Founded in North Carolina in 1965, PepsiCo has evolved into a multinational food and beverage corporation, overseeing such brands as Frito-Lay, Quaker Oats, Tropicana, and many others in addition to its namesake product, Pepsi Cola. As of 2012, PepsiCo products have been distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion, which makes PepsiCo the second largest food and beverage business in the world.

For more information about this spring’s Executive in Residence and to RSVP, click here.

There’s No Business Like Show Business

Lubin’s new Arts and Entertainment Management program gets a new student org. Plus, three additional programs this fall help meet market demand.

With Lubin’s new BBA in Management–Arts and Entertainment Management (AEM) comes a brand new student organizations: the Arts and Entertainment Management Industry Network (AEM IN), which will help provide a sense of community among current students in the AEM program, recruit incoming students for the AEM program, and maintain an alumni base. If you’re interested in joining AEM IN, check out their Facebook page.

If you’re looking to launch an exciting career with opportunities in performing arts and visual arts organizations, managing theatre companies, museums, dance companies, contemporary and classical music organizations, art galleries, talent representation and management companies, and television production firms, and getting treated to guest lectures by leaders in the industry including award-winning journalist Katie Couric, Academy Award-winning filmmaker Ron Howard, Viacom President Doug Herzog, and more, learn more about the Lubin BBA in Arts and Entertainment Management.

And this is just ONE of the new cutting-edge programs coming out of Lubin.

If you want to help take a business to the next level using social media and mobile technology, the MS in Social Media and Mobile Marketing will give you the tools to enhance communications and integrate digital and traditional media to position firms for success.

If you’re a firm believer in giving the customer what they want, the MS in Customer Intelligence and Analytics will teach you how to use data to create customer value and cultivate customer relationships, plan and develop integrated digital strategies, analyze marketing data, and help use it to shape business decisions.

A BBA and an MS in just five years? The Combined BBA Public Accounting/MS Taxation will prepare you to sit for the CPA and give you an in-depth understanding of accounting and tax law.

For a list of business degrees from A to Z, click here.


You might work at a company for years and never meet the CEO; as a Lubin student, these executives are brought right into your classroom. This week, Lubin welcomes two Executives in Residence on both the NYC and PLV campuses.

Each year, chairs, CEOs, presidents, and other top executives visit Pace for a day and interact with students and faculty as part of Lubin’s Executive in Residence Program.

On Tuesday, April 10, Marsha Gordon, DPS ’06, President/CEO of Business Council of Westchester will discuss “Perspectives on Westchester’s Future: Strategies in Economic Development” from 10:10 a.m. to 11:00 a.m. in the Kessel Campus Center on the PLV Campus.  

As leader of the county’s largest and fastest-growing business organization, Marsha Gordon brings more than 25 years of community, commerce, and leadership experience to the Business Council. Since taking the helm in 2001, she and her team have increased the organization’s membership from 500 to close to 1,000, many of whom credit Gordon’s skill at forging intra-membership relationships for helping their
businesses grow. A sought-after speaker, panelist, and media expert, Gordon is
widely considered the authority on economic development and business climate in
Westchester. In 2010, she founded the Westchester Coalition for Business Development to focus on retention and attraction of jobs in the county.

Recognized as a regional and statewide business leader, Marsha was asked in 2011 by Governor Cuomo to serve on his Mid-Hudson Regional Council–an initiative that brought $38 million dollars home to Westchester.  

For more information and to RSVP to see Marsha Gordon, click here.

On Thursday, April 12, Bart Flaherty, CEO of GroupM Business Science, will talk
“Marketing in the Age of Big Data” at two lectures on the NYC Campus. The afternoon lecture will be held from 2:30 p.m. to 3:25 p.m. in the Multipurpose Room, with a reception for students and faculty from 4:45 p.m. to 5:30 p.m. For those 9-5ers, there will also be an evening lecture from 5:35 p.m. to 7:00 p.m. in the Multipurpose Room.

Bart Flaherty is CEO of GroupM Business Science, the strategic unit of the company charged with developing a clear understanding of clients’ businesses, defining their
marketing challenges, and creating a go-to-market strategy. His expertise lies in helping business partners and clients understand how best to deploy their marketing, media, and retail trade budgets to optimize sales and profit. Prior to joining GroupM in 2007, Flaherty spent 10 years at PepsiCo, first working on the Tropicana business, then as head of the company’s Analytic Best Practice Area, and finally running Pepsi’s Strategy and Analytics Group, where twice in five years he was awarded the prestigious PepsiCo Chairman’s Award, which honors and rewards individuals who have distinguished themselves as truly extraordinary and serve as an inspiration to others.

For more information and to RSVP to see Bart Flaherty, click here.

The Tax Man Cometh

Are you ready for April 17? If you’re not, you may be able to get your taxes done at no cost—on the NYC Campus, in a half hour, and by a certified Pace student.

As the tax filing deadline looms and our anxiety about the who, what, where, why, and how much of tax returns kicks in, Pace students in the Volunteer Income Tax Assistance (VITA) Program have three kind words, “let us help.”

Organized by Lubin’s Iota Lambda chapter of Beta Alpha Psi (BAP), Pace students have been preparing federal, state, and local tax returns free of charge for low- and moderate-income individuals, families, and senior citizens in the local community for more than 15 years through the IRS’ VITA Program.

“It’s beneficial for the Pace Community and Lower Manhattan because some people can’t afford to pay a lot of money to get their taxes done,” says accounting BBA/MBA student Boski Patel ’14, who is the current director of the VITA Program and runs the lab. All student volunteers are trained and certified by the IRS, and once your taxes are done both another person and the IRS give a final review before filing.“ They would get the same experience as an H&R Block but for free,” says Patel. The program is open to anyone whose income does not exceed $50,000, no matter what state you file in, and has even done tax returns for people from Hawaii.

Wondering why you won’t be getting a fat refund check in the mail? In addition to filing your tax returns, the students can also offer some fundamental advice about why you owe what you owe and what you can do in the future.

At their peak, VITA filed 700 tax returns in just one season. “Last year we filed just under 300 returns. This year, we’re hoping to get 500 tax returns. We’ve already done 200 and it’s only been a month,” says Patel, who has had some help with free advertising from the Daily News and promotion on the IRS’ website.

In addition to helping the community, VITA also helps Pace students prepare for the real world. “Because I’m running VITA, it feels like running a company. I get such a great entrepreneurial experience that so many people wouldn’t get. It gives me practice and skills that I can easily implement in the work force when I graduate.”

And she invites other Pace students to join her. “People who are not interested in tax can come and learn more about it. Even if you’re not an accounting major, you’re going to have to do taxes one day…or get your taxes done. So having the know-knowledge of what to do and how to do it can be beneficial to everyone.”

The VITA Lab is open on Mondays, Thursdays, Fridays, and Saturdays from 11:00 a.m. to 4:00 p.m. through April 16 and is located in Room W403 at One Pace Plaza. If you have any questions, e-mail or call (212) 618-6598. For more information about VITA and what you need to bring with you, visit the VITA website.

The Secret to Getting a Job After College

On March 6, join Lubin professor, branding guru, and author Larry Chiagouris, PhD, for a talk on his latest book and how to turn your degree into dollars.

Forget those Pretty Little Liars. Lubin professor Larry Chiagouris has a secret and he can’t keep it. Join the author of The Secret to Getting a Job After College as he discusses his recent book and helps you learn the strategies for getting a job after graduation from 5:00 p.m. to 6:00 p.m. on March 6 in the Collaborative Learning Room on the second floor of the Henry Birnbaum Library on the NYC Campus.

Light refreshments will be provided.