Written by Ashley Vetrano ‘14
This fall I will embark on my final academic year at Pace University, and I cannot help but reflect on all I have accomplished and experienced. As a freshman, I learned about the Pace Advertising Club through their stimulating fliers posted around campus. I was really drawn in by the real world professionals that came to speak about the marketing and advertising industry. Ad Club provided me with the opportunity to work on marketing campaigns for real clients including The New York Times, Elcock Funeral Home, and Effin’ Textbooks. I started to make friends and formed relationships with the Ad Club advisers, Lubin Professors Larry Chiagouris, PhD, and Conrad Nankin, both of whom provided me with guidance and mentorship. I had started to take a couple of marketing classes at Pace and knew I had a real talent for it, so it became a natural progression.
My sophomore year, I became the Creative Director of Ad Club, where I contributed in developing commercial storyboards, radio advertisements, print and digital advertisements, and web pages for clients and event promotion. During my junior year, I was elected Vice President of the Advertising Club where I worked with the other leaders to create, budget, promote, and lead weekly events on campus. Through the Advertising Club I heard about the Pace Ad Team, which operates like an advertising agency and helps students develop an advertising campaign to present in front of a professional jury at the American Advertising Federation’s National Student Advertising Competition. I was recently accepted and will be competing next spring.
Pace University has a strong practice-based learning structure that helps its students prepare for their future after graduation while they are still taking classes. Because of my involvement in so many activities, I was inspired to become a leader and, in turn, gain plenty of experience outside of the classroom. I have interned at several companies including Tribune Broadcasting (PIX11), Tractenberg & Co, and even the Marketing Division of University Relations right here at Pace, where my knowledge of marketing has flourished.
I can’t help but reflect on how well Pace has prepared me for the workforce. My advice to other students at Pace would be to get involved in everything they can during their undergraduate years. Pace provided me with the appropriate tools to enhance my skills as a marketing major and valuable knowledge about the business industry that eventually will enable me to become more successful in my career when I get my degree in the spring.