In conjunction with the traveling exhibit “Harry Potter’s World” and following last week’s talk on renaissance, science, magic, and medicine, the Mortola Library is bringing you even more Potter!
Harry Potter … A Global Brand
Monday, October 1
It’s no secret that the Harry Potter brand is a global business phenomenon. Join Lubin Marketing Professor Karen Berger, PhD, as she weighs in on the topic. A field-experienced professional, Berger spent almost 10 years at such firms as Lever Brothers, Frito-Lay, and Revlon Health Care Group, and supervised a wide variety of new and established brands, such as Caress bar soap, Concentrated All, Lay’s Potato Chips, Grandma’s Cookies, and the Oxy line of medicines. Berger has authored numerous articles in publications such as the Business Case Journal, Journal of Business Ethics, Journal of Marketing in Higher Education, and Advances in Consumer Research, and has contributed articles at proceedings in various nationally recognized organizations, including the Society for Case Research, American Collegiate Retailing Association, Academy of Marketing Science, the Southern Marketing Association, and the Association for the Advancement in Computing Education.
History and the Wizarding World
Wednesday, October 3
How did J.K. Rowling use historical events, objects, and people in the creation of Harry Potter’s world? Dyson History and Women’s and Gender Studies Professor Nancy Reagin, PhD, discusses the ways in which history is incorporated into the Harry Potter series. Reagin, who’s no stranger to history or HP, authored the book Harry Potter and History, a guide to the history behind the world of Harry Potter. Combining her lifelong fascination of science fiction/fantasy literature and history, Reagin developed a series of books focused on history and pop culture which also include Twilight and History, Star Trek and History, and most recently Star Wars and History.