Breaking Through The Noise: Reaching the Target Market

Have you ever been overwhelmed by the amount of advertising we are faced with daily? How do you create advertising work that stands out from all this noise? Who has been most successful? Head to PUMA’s 6th Annual Northeast Regional Conference to get some answers!

The Pace University Marketing Association (PUMA) presents the 6th Annual Northeast Regional Conference, bringing together collegiate chapters of the American Marketing Association within the Northeast region as well as Pace students to enjoy a full day of networking and speaker sessions on November 19 in the Student Union on the NYC Campus. The theme of the conference is “Breaking Through The Noise: Reaching the Target Market” and students will hear from and meet a range of impressive speakers including:

  • Ben Rothfeld, founder of Translinear Marketing Strategies
  • Brian Murray, Buzz Builder Manager and Social Media Strategist at Likeable Media
  • Lee Bogner, CIO and Head of Social Media Business Unit at Marden-Kane Inc.
  • Keynote: John Paquin, Group Account Director at Euro RSCG  (known as the “Febreze brand philosopher”)

Registration is free for all Pace students. Space is limited, so please register now!

The schedule of the day is as follows:

9:00 a.m.-10:00 a.m.: Registration
10:00 a.m.-11:00 a.m.: Breakfast and Welcome Address
11:00 a.m.-11:45 a.m.: Speaker Session 1
11:45 a.m.-12:30 p.m.: Speaker Session 2
12:30 p.m.-1:30 p.m.: Lunch
1:30 p.m.-2:30 p.m.: Keynote Speaker Session
2:30 p.m.-3:15 p.m.: Speaker Session 4
3:15 p.m.-4:15 p.m.: Marketing Challenge Interactive Game
4:15 p.m.-4:45 p.m.: Intern Networking Session and Faculty Advisor Social
4:45 p.m.-5:15 p.m.: Closing Ceremonies and Awards

E-mail pacemarketingassociation@gmail.com if you have any questions.