Pace Athletics, in a partnership with Colleges Against Cancer (CAC) and the Student Athletic Advisory Committee (SAAC), has established a breast cancer awareness campaign for the 2011-2012 school year. T-shirts have been created with the Pace Goes Pink logo and the phrase “Fighting Cancer Together” which will be sold for $5 throughout the year. Seven athletic teams will be participating throughout the year with all proceeds going to the Dickstein Cancer Treatment Center of White Plains Hospital.
This campaign was created by Assistant Athletic Director Zach Dayton and Lubin School of Business Professor Melissa Cardon, PhD, who also oversees the Colleges Against Cancer student group. Professor Cardon reached out to the cancer centers in Westchester County and White Plains Hospital became the finalist for the breast cancer awareness campaign on campus. The Dickstein Cancer Treatment Center is a unique facility in White Plains that offers a comprehensive approach to treatment and whose services include radiation oncology services, a cancer genetics program, support groups for patients and families, complementary therapies, and a resource library for patients and families.
Each athletic team will promote a designated game as their “Pace Goes Pink” event on campus during the school year. In preparation for the event, a donation sheet has been created for each game and each student-athlete will be asking their supporters for contributions. These contributions, combined with t-shirt sales, will be generated throughout the year and presented to representatives of the Dickstein Cancer Treatment Center in the spring.
The Pace Soccer team kicks off the campaign on Wednesday, October 12 at 3:30 p.m. against Le Moyne College on the Briarcliff Campus. Representatives from Colleges Against Cancer will be in attendance selling t-shirts and pink Pace Athletics wristbands will be handed out. Two days later on Friday October 14, the Pace Volleyball team will host Merrimack College in their “Pace Goes Pink” game at 7:00 p.m.
For more information about the campaign and ways in which you can get involved, please contact Zach Dayton, Assistant Athletic Director/Marketing and Promotions at (914) 773-3271 or firstname.lastname@example.org.